In order to derive insights that meet our high standards of confidence, our in-house team of data scientists heavily screens our data starting from the source. Only precise sources are accepted and are then screened further to ensure a high degree of accuracy across our entire database.
Continous High Quality Data
Accurate data that shows the complete picture of a consumers journey
High Quality Data
Accurate data that may show a visit to a location, but will not show the complete journey
Low Quality Data
Data with a degree of accuracy that does not meet our standards. Low Quality Data is discarded.
Data that has missing fields, is suspected of being fraudulent, or otherwise fails basic standards.